WHAT DRIVES US?
We are committed to the values of the Serra da Estrela Natural Park. To the Mountain as it is part of our nature. Its culture and ancient wool legacy. To keep it alive and extend its history that comes from far away. To promote its legacy and culture. And spread the Portuguese burel art in a conscious way, respecting nature and the mountain that is our home.
Sustainability starts with wool, with the sheep that give rise to it and have shaped the valleys of the Serra da Estrela region for as long as there is memory.
For the production of burel of we turn to local shepherds who graze sheep outdoors on the upper plateaus of Serra da Estrela, where the grass is softer and makes the wool extra soft. We use wool from Bordaleira and Churra, two indigenous breeds, as well as Portuguese Merino, assuring that the animals are treated well, live happily, and that the shearing is done manually in order to not cause any animal distress. Shearing is a required act for the animal’s comfort, while preserving an ancestral tradition, keeping this culture forward in time.
Wool is the foundation for everything we do, without causing an environmental impact. It is a natural and non-polluting product. Recyclable, renewable and durable.